Why does Quaker Instant Oatmeal Dinosaur Eggs exist? No joke; this is an actual product.
Like other flavors of Quaker Instant Oatmeal, this variety comes in single serving packages . . . with small, oval “dinosaur eggs” . . . that melt away . . . and reveal crunchy, multi-colored stegosauruses and triceratopses.
Quaker unabashedly markets this product to children, a fact readily admitted when I called Quaker’s toll free number (1-800-555-OATS) and spoke with Don.
I asked Don who came up with the Dinosaur Egg idea.
“I would say our product development team, which comes up with these wonderful products,” Don said.
Uhhh . . . Beavis . . . he said “wonderful.”
“Oatmeal is healthy and kids will be more inclined to eat it if there are some colorful dinosaur eggs and dinosaur shapes in it as well,” Don said.
I wholeheartedly agree that the whole grain rolled oats are great, but many studies show that the artificial colors and various synthetic additives (used for flavoring, appearance, texture and extended shelf life) lead to a host of behavioral problems, allergies and illnesses.
Quaker believes otherwise.
“We wouldn’t put anything in our products that isn’t healthy,” Don said. “It’s approved by the FDA and safe to consume.”
I asked Don why the dinosaurs—and not the oats—were enlarged on the box.
“The dinosaur eggs are the featured item,” he said. “They draw children and parents to purchase the product . . . and get kids to eat the oatmeal.”
“What’s wrong with plain oatmeal?” I asked.
“It’s not exciting.”
“Why do we have to turn eating into play time?” I said. “I didn’t need dinosaur eggs to eat oatmeal when I was a kid.”
“It’s the time we live in,” Don said.
Hopefully we can turn back the clock and start making real oatmeal with our own add-ins (cinnamon, raisins, maple syrup, etc.) and none of Quaker’s dangerous synthetic additives.
Click here to watch how.