Tuesday, December 14, 2010

Quaker Instant Oatmeal Dinosaur Eggs Revisited

Want more evidence that the marketing ploys employed by the processed foodstuffs companies work?

Almost two years ago I wrote a post about Quaker Instant Oatmeal Dinosaur Eggs:

Like other flavors of Quaker Instant Oatmeal, this variety comes in single serving packages . . . with small, oval “dinosaur eggs” . . . that melt away . . . and reveal crunchy, multi-colored stegosauruses and triceratopses.
More amazing than the actual product is the fact that people (read: teenagers) still find the post and leave comments telling me how much of a jerk I am for criticizing the product. Here are two of the kinder remarks:
I'm almost 20 now and this dinosaur oatmeal was my favorite as a kid. Don't bash the oatmeal. Once you try it and see the dinosaurs emerging from the eggs you will change your mind. It's awesome and delicious!
Get real, Chef Rob. No one wants to 'turn back the clock' and make 'real oatmeal' when there are delicious options that involve colorful dinosaurs. I'm right there with Don--plain oatmeal is boring. I can promise you that if dinosaur egg oatmeal was an option when you were kid, you'd be agreeing with us teenagers right now.
Thankfully, I’m not the only fuddy-duddy out there. Here’s a comment from someone closer to my age who sees the big food companies’ marketing shenanigans for what they are:
Hmmm, seems like all those marketing tactics really work. Look how attached to these chemicals today's teenagers are! And how blissfully unaware they and their parents are of what this is doing to their long term health. It is important that people continue to point out the hidden health costs of these "exciting" products. I'm horrified by the angry comments.


Zach said...

I am 21, and still love making my own plain oatmeal; eating it with milk and a small amount of brown sugar. Delicious! I have never had, nor ever will have, "colorful dinosaur" oatmeal.

Dinosaur wall decals said...

My dad use to make oatmeals everyday, and this is one of his favorite.

Oni said...

Rob, thanks to you I started to eat oatmeal. I only tried the instant oatmeal one time and it didn't feel like I was eating anything. Then I tried your oatmeal with agave nectar, ground cinnamon and raisins and love the stuff! I'm 20 BTW.

Chef Rob said...


That's great to hear! It's not really my oatmeal, but I know what you mean. Chalk one up for the little guy!


Tara said...

I'm with you. I love making old fashioned whole oats. Its one of my favorite ways to start my day. For days when I don't have time I have been eating Better Oats. http://www.betteroats.com/ I'd be interested in what you think of them.

Chef Rob said...


I just checked out the Better Oats site. I'd be wary of the ingredient "natural and artificial flavor," which is in a lot of the Better Oats varieties.

"Natural and artificial flavor" is a catch-all term that can be used in lieu of the actual name of hundreds of different ingredients.

How long does it take to make Better Oats? How much quicker than whole oats?


Anonymous said...

i used to eat the quick cooking (instant = yuck) maple brown sugar. until one day, i didn't stir the 'brown sugar' enough and got this horrible chemical taste. i thought - why am i doing this when i could be making my own brown sugar oatmeal? 2 Tbsp whole oats, 2 Tbsp museli, 1 Tbsp raisins, 1/2 tsp brown sugar and some raisins. i don't even cook it - just add hot water and let sit until the oats absorb it and stir - excellent!