Tuesday, June 8, 2010

Television Food Commercials: A Recipe for Disaster

No, it’s not your imagination; most food advertised on television isn’t healthy for us. From the Science Times in today’s New York Times:
If Americans ate only foods advertised on TV, a new report says, they would consume 25 times the recommended amount of sugar and 20 times the amount of fat they need, but less than half the dairy, fiber and fruits and vegetables.

For the study, being published this month in The Journal of the American Dietetic Association, researchers taped 28 days of prime-time television as well as Saturday-morning programming on the four major broadcast networks. They identified 800 foods promoted in 3,000 ads and used a nutritional software program to analyze the content of the items, comparing the foods’ nutritional values with the government’s food guide pyramid and recommended daily intake values for various nutrients.
And there’s something about this commercial that I loathe:

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