Tuesday, December 27, 2011

Best of 2011: "Back to the Start" - Chipotle's Must-See Video

This may be my favorite post of the year, not because of what I wrote, but because of the brilliant animated short I included (which now has been watched almost four million times).

(SEPTEMBER 2, 2011)

On the basis of one two-minute video, add Chipotle to the (short) list of companies I like. Before seeing the video yesterday, I had known the basics of the company's ethos. After watching, I did a little reading and am impressed with what Chipotle, a public company, is doing on a national, mass-market scale.

It seems as if the company actually cares about the greater good, something in short supply these days. For example, a lot of the meat (beef, chicken, pork) used is from animals raised without antibiotics or hormones, almost half the beans are organic and the cilantro is organic.

The animated video, "Back to the Start," just went national. According to the company,
"Chipotle plans to show the two-minute film nationally beginning in September. It will appear on nearly 5,700 movie theater screens in advance of feature films and will educate consumers about Chipotle's favored farming methods, and demonstrate the differences between industrial farming and more sustainable methods."
Again, I am amazed this is from a publicly-traded company. There is hope! What do you think?

(For those who receive The Delicious Truth via email or can't see the video below, click here to watch it on YouTube.)


Jillian said...

This is so interesting. I have decided to go organic because I have diagnosed migraine headaches constantly. It's interesting to me because Chipotle has always been a restaurant that hasn't bothered me after eating it! After going organic my headaches have almost completely stopped. I just stumbled upon your blog and I think it's absolutely fabulous! Will be promoting on my YouTube channel ASAP! Keep the posts coming :-)

Chef Rob said...


Glad to hear that you are feeling so much better! Now only if doctors prescribed better diets rather than pills . . .

Thanks for the kind words and thanks for spreading the word.

Victoria said...

I think everyone should have the right to know about the different types of farming. I like your blog!