San Francisco's law banning the giveaway of free toys in fast food meals started yesterday.
Leave it to our friends at McDonald's, though, to figure out a crafty end run to keep the practice going while (in theory) engendering positive PR in the process.
It will now cost 10 cents to turn a boring, slightly toxic fast food meal into a veritable carnival! But don't think McDonald's is making any money in the process; all proceeds will, according to the San Francisco Chronicle, "help build a new Ronald McDonald House to temporarily house families with sick children at the new UCSF Hospital under construction at the Mission Bay campus."
I have to admit, it's an absolutely brilliant play. I better eat my Wheaties this morning if I want to be able to compete with McDonald's marketing team!
Click here to read the full San Francisco Chronicle article.