A prime example is Dannon’s Light & Fit blueberry yogurt. “0% FAT, 80 CALORIES” the label screams at us, roping us into purchasing a product that is a far cry from just yogurt and blueberries.
How many of us have bought this without reading its ingredients? Here's our chance:
Nonfat yogurt (cultured grade A non fat milk, modified food starch, fructose, kosher gelatin, vitamin A palmitate, vitamin D3), water, blueberry puree, fructose, contains less than 1% of modified corn starch, natural flavor, blue 1, red 40, aspartame, potassium sorbate (to maintain freshness), acesfulfame potassium, sucralose, malic acid, sodium citrate.FYI, aspartame and sucralose are artificial, non-caloric sweeteners that you couldn’t pay me to ingest. We’ve discussed the dangers of petroleum-based artificial colorants (i.e. blue 1, red 40) many times.
(Tomorrow: How to make your own blueberry yogurt without the synthetic ingredients.)