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San Francisco's law banning the giveaway of free toys in fast food meals started yesterday. Leave it to our friends at McDonald's, though, to figure out a crafty end run to keep the practice going while (in theory) engendering positive PR in the process.
It will now cost 10 cents to turn a boring, slightly toxic fast food meal into a veritable carnival! But don't think McDonald's is making any money in the process; all proceeds will, according to the San Francisco Chronicle, "help build a new Ronald McDonald House to temporarily house families with sick children at the new UCSF Hospital under construction at the Mission Bay campus."
I have to admit, it's an absolutely brilliant play. I better eat my Wheaties this morning if I want to be able to compete with McDonald's marketing team!
Click here to read the full San Francisco Chronicle article.
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1 comment:
I don't understand the uproar. I used to take my kids to play at McDonalds play lands. I would BUY the happy meal toy for them....they rarely wanted the food. McDonalds has always allowed you to simply buy the toy...you were not required to eat the food.
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