Friday, March 2, 2012

Frito Bandito: Food Marketing from 50 Years Ago

Food companies trying to get consumers to buy more of their product isn't a new concept. Witness the "Buy 2 Hide 1" message at the end of this 1960s commercial for Fritos, starring the Frito Bandito. I think, though, that today's commercials are a little lighter on the ethnic stereotyping!

(If you are receiving The Delicious Truth via email, click here to watch the commercial.)

1 comment:

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