Thursday, April 18, 2013

Weekend Sale of Non-GMO Project Products at Whole Foods

Solidifying its push to make itself the industry leader in the selling and marketing of non-GMO foods, Whole Foods is holding a sale this weekend (Friday, Saturday and Sunday) of select Non-GMO Project Verified products.

This from the official Whole Foods Market blog:

If GMOs (genetically modified organisms) are a no-go on your grocery list, then you’ll want to make sure to shop at any US Whole Foods Market® store this weekend, April 19th – 21st, because hundreds of Non-GMO Project Verified products will be on sale. 
Our selections will vary by store, so just look for the Weekend Sale signs. You’ll find them on products that have been made following the best practices of GMO avoidance and third-party verified by the Non-GMO Project. Products like:

Eden Foods Canned Vegetables
Stahlbush Frozen Fruit
Lotus Foods Rice
Lundberg Rice Products
Erewhon Cereal
EnviroKidz Gluten-Free Cereals
Wholesoy & Co. Soy Yogurt
Way Better Snacks Tortilla Chips
Green Mountain Gringo Tortilla Chips
Theo Chocolate Classic Bars

Look Here to Avoid GMOs

The Non-GMO Project verified seal means the product has passed a third-party verification program and has been produced according to best practices and procedures to avoid the intentional use of GMO ingredients. To date, there are 3,300 products and 250 brands in our stores that are Non-GMO Project verified — the most in North America!

Want to know more about verification? Their Executive Director, Megan Westgate, recently wrote a blog post about the top three things you should know about the Non-GMO Project. Think about it – you vote with your wallet – the more Non-GMO Project verified products you buy, the more products will be verified as more vendors join in!

In addition to selecting Non-GMO Project verified products, here are a few other ways you can avoid GMOs: 

•    Choose organic products. All organic foods sold in the US must be certified to the USDA National Organic Standards, which do not allow genetically engineered seed and ingredients in the growth and production of organic foods.
•    Use the non-GMO shopping lists found on each of our store’s web pages.
•    Buy our 365 Everyday Value® products. All ingredients derived from plants are sourced to avoid GMOs, and hundreds of those products are verified by the Non-GMO Project.