If you still had any doubts that most of the big food companies care more about their bottom lines than our health, just read “For Your Health, Froot Loops,” an article that appeared in Saturday’s New York Times.
The Smart Choices Program—in theory—helps consumers make better decisions at the supermarket. However, the program is funded by huge multinationals, which explains why foodstuffs such as Froot Loops cereal, Skippy peanut butter and Fudgsicle bars earn a green checkmark, the Smart Choices sign of approval.
Can someone please explain what Celeste Clark, senior vice president of global nutrition for Kellogg’s, is thinking?
“Froot Loops is an excellent source of many essential vitamins and minerals and it is also a good source of fiber with only 12 grams of sugar," Clark said. "You cannot judge the nutritional merits of a food product based on one ingredient.”
Assuming Clark wants us to forget about Froot Loops’ sugar—its first ingredient—what should we do about its partially hydrogenated vegetable oil, red 40, blue 2, yellow 6 and blue 1?
At least Clark has the excuse that she is being paid by Kellogg’s. Much more disturbing is the case of Eileen Kennedy, the unpaid president of the Smart Choices board.
According to the article, Kennedy “defended the products endorsed by the program, including sweet cereals. She said Froot Loops was better than other things parents could choose for their children.”
Like what? Feeding them to lions?
But what Kennedy thinks isn’t that important; her day job is only being the dean of the Friedman School of Nutrition Science and Policy at Tufts University.
I don't think Mr. and Mrs. Friedman are too happy right now.