I have a new favorite butter that I am incorporating into my butter-buying rotation: Smjör, from Iceland.
I saw it for the first time the other day (in a Whole Foods) and was immediately captured by its kelly green wrapper and the fact that it is from Iceland.
As regular Delicious Truth readers are aware, I am a vociferous advocate of reading labels to find out exactly what is in the food we are eating. The wrapper said “no additives,” but that’s not really what got me.
Truth be told, I fell for one of the great marketing lines of all time: “Sustainable Iceland Since 874 AD.” It’s absolutely brilliant and it won my $2.99.
That being said, I’m still not 100 percent sure what is or isn’t (i.e. hormones, antibiotics, type of feed) in the butter, since the package didn't say and the website offered on the wrapper is in Icelandic.
(This would probably be an opportune time to see if Siggy Valtysson—the only person I know from Iceland, but who I haven’t spoken to in almost 20 years—is on Facebook.)
However, the deep yellow color and grassy flavor of the butter, plus Iceland’s rich pastoral tradition, lead me to believe that the Smjör cows eat grass and aren’t administered hormones and antibiotics. One of my other favorites, Anchor Butter from New Zealand, has a similar pedigree.
So we’ll all be able to sleep better, I’ll call Whole Foods and find out the Smjör story for sure.
If that doesn’t work, I’ll friend Siggy.