As I’ve previously mentioned, Whole Foods’ house label—365 Everyday Value—offers high-quality products at very fair prices. Both organic and conventional items are available, and many organic 365 goods are cheaper than their conventional, brand-name counterparts.
One example is 365 organic whole wheat pasta, priced from $1.29 to $1.79 (depending on the shape) at my local Whole Foods. Consider that Barilla and Ronzoni—conventional pastas from white flour—are priced similarly at other supermarkets, while De Cecco pasta can cost a dollar more.
In addition, the majority of organic whole wheat pastas cost at least $3.
The 365 organic whole wheat pastas are even a better deal if one uses the 50-cent coupon available in the January/February issue of The Whole Deal, the in-house circular available at all Whole Foods stores. (Coupons are valid until the end of March, so stock up.)
Organic whole wheat penne and spaghetti for just 79 cents!