Using the latest hand-held technology (not mine), we found a nearby Whole Foods. The presence of grass-fed ground beef, organic whole grains and unbleached breads was worth the 15-minute drive. Yes, the bill was a little more than it would have been at the first market, but my goal was to buy food that I would enjoy and would keep me healthy, not synthetic imitations that lacked flavor and could make me sick.
Thankfully, the options for buying better food are increasing. I just stumbled upon Earth Fare, a chain of 17 markets in four states in the Southeast. I have never been in an Earth Fare store, but judging from the company’s food philosophy, I would be able to eat very well in Greenville, S.C., Johnson City, Tenn. and Boone, N.C.
More about Earth Fare on Monday.