Unfortunately, Pinnacle Foods Group, the maker of Aunt Jemima products, didn’t receive a warning letter for its Aunt Jemima frozen confetti pancakes, introduced just this year. According to the box, the pancakes are a “good source of 6 vitamins and minerals” and have “no preservatives.”
But a quick investigation helps us learn that five of those six vitamins and minerals must be added to enriched flour, the pancakes’ essential ingredient. (Enriched flour is flour that has been stripped of its color, nutrition and flavor and has had the stripped nutrients put back in. Wouldn’t it make more sense to just leave the flour as it was in the first place?)
In addition, the phrase “good source” is troublesome because of its subjectivity. Following the F.D.A.’s recommended daily intake levels, eating three pancakes gets you 15 percent of the needed phosphorous and thiamin; 10 percent of riboflavin, niacin and iron; and 4 percent of calcium. (A cup of whole milk has 30 percent of recommended calcium.)
Finally, I’m not sure what “no preservatives” means, but I do know that the confetti (read: sprinkles) is loaded with artificial colorants, which have been proven to be a cause of hyperactivity. The confetti’s ingredients:
Sugar, Corn Syrup, Corn Cereal, Modified Food Starch, Partially Hydrogenated Vegetable Oil (Cottonseed and/or Soybean), Red 40, Yellow 6, Yellow 5, Blue 1Please do not purchase this product. If you are going to buy frozen pancakes or waffles, try to opt for brands and flavors without artificial colorants, refined sugars and other synthetic additives.