This comment was just left on a recent post I wrote about Kerrygold butter:
A pity that in the UK, softer 100% butter is no longer available for spreading (though it is in Ireland).The Kerrygold websites (different sites for different countries) confirm the different formulations for the softer, spreadable butter available in Ireland and the United Kingdom.
They want us to buy this crap instead:
Kerrygold Spreadable with Irish Butter & Olive Oil 500g:
Butter (69%), Vegetable Oils (20%), Water, Olive Oil (5%), Buttermilk, Salt (1.3%), Milk Proteins, Vitamin E, Colour (Carotenes).
69% butter = bigger profits.
They've lost the plot!
Furthermore, the UK description mentions only butter and olive oil as ingredients, leaving out the other items mentioned by the commenter above.