Wednesday, October 20, 2010

San Francisco's Possible Ban on Fast Food Toys

It looks as if another American city is attempting to one-up New York City, which recently proposed a ban on the purchasing of sodas using food stamps.

San Francisco’s board of supervisors will vote in early November on a measure that will stop fast food restaurants from using toys as marketing gimmicks (i.e. Happy Meals at McDonald’s).

The same arguments (on both sides) used in the New York discussion will be heard for the San Francisco proposal.

But this is also about marketing aimed specifically at kids, which I believe should be banned. This marketing is not innocent; rather, it is based on high-tech, calculated research designed to sell as many toxic cheeseburgers and snacks as possible.

Here’s wishing the Quinoa Growers of America had the budget to fund such research.

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