Friday, March 27, 2009

Junk Food & Marketing in Argentina

Unfortunately, junk food and the marketing to promote it are everywhere, including the bottom of the world.

Tony the Tiger, the star of Kellogg’s Frosted Flakes, appears on boxes of Zucaritas and Choco Zucaritas. (Azúcar means sugar in Spanish.)

Nestlé sells an ice cream called Sin Parar, which means non-stop. (As in, “Please eat our ice cream sin parar so we can make tons of money.”)

Burger K
ing, on huge billboards, lets us know that “La Whoppermanía Ya Está En Tu Cabeza” or that Whoppermania is already on your mind, even when you're not at a Burger King. (Click on the photo to the left to enlarge.)

Legitimate question: Do you think the beef Burger King uses in its Argentinean Whoppers is grass-fed? I’ll make some calls to
try to find out.