Kellogg's Strawberry Milkshake Pop-Tarts Now Have Calcium!

Stop the presses! Kellogg’s Strawberry Milkshake Pop-Tarts now contain calcium.

But shouldn’t they have had it to begin with, being that milk is so rich in calcium?

Alas, the only dairy in the old version was a little cream, which provided less than 1% of the recommended daily intake of calcium. (“Vanilla ice cream flavor” does not qualify as a dairy product.)

The amount of cream (“two percent or less” according to the ingredient list) remains constant in the updated Pop-Tarts. The calcium level, though, now registers at 10%, thanks to the addition of calcium carbonate, which is commonly used as a calcium supplement in foods.

Don’t be fooled by the art on the box, which shows a stream of pink milk flowing into a glass full of more pink milk, a strawberry and a red straw.

Nikki, who answered my phone call to Kellogg’s toll-free number, summed up the Strawberry Milkshake Pop-Tarts perfectly:

“There’s not an actual milkshake in the Pop-Tart; it’s more a flavor thing.”